Ben Poole

“It is a very sad thing that nowadays there is so little useless information.”

Weblog by month (August 2009)

What is “Lotus Knows” up against?

So by now you will have heard all about the Lotus Knows campaign (maybe too much ;-) ). Good stuff. But what are the other big players doing? Well, Microsoft are doing the old skool big fibber thing as usual. And then we have Google:

“Going Google” with Google Apps.

A pretty decent campaign, aiming at the same constituencies as those targeted by Lotus Knows (and also looking for people to spread the word). It will be interesting to see how these two play out.