Rework: more important than ever?

Some months ago parts of the techie web were a-twitter with posts about a new book from the 37signals guys entitled REWORK: Change The Way You Work Forever. This is a shame. Not because the book isn’t good (it most certainly is), but because it deserves an audience far wider than the one I suspect it has. This is a book that just about anyone should read because its lessons are far-reaching, and it abounds in sense which is most definitely of the “common” variety.

Whilst this book is most definitely of use to anyone in business, some of the lessons do still resonate most in the world of software. Ahem:

When you stick with your current customers come hell or high water, you wind up cutting yourself off from new ones. Your product or service becomes so tailored to your current customers that it stops appealing to fresh blood. And that’s how your company starts to die.

Oh ho!

Cheap shots aside, this book—and the tips therein—are probably more important than ever in these trying times. It is my hope that companies start to abandon “toxic meetings”, recognise that “ASAP is poison” and that they truly seek to simplify their offerings and provide good service. Hope springs eternal eh? So, if you haven’t already, read this book.

(Hey, talking of corporate suicide, check out m’colleague’s post today, terrorists or freedom fighters in corporations?)

Further reading


  1. i read the book at your recommendation, and it trauma'd me hugely, as your realise how many things you can improve on in your workMark Myers#
  2. Second on Rework. Wonderful book. A lot can be immediately applied for smaller companies. For bigger companies, I am not sure that this one can apply the stuff. Soooo much within big companies is about internal stuff, politics, maintaining face, and sooo little has to do with customers or products. That's what makes us little guys soooo good!Andrew Magerman#

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Best described as a simpleton, but kindly. You can read more here.